Standardizing or Adapting the Marketing Mix across Culture
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International Marketing Mix
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Adaptation of controllable variables in marketing mix: A case study on Volvo cars India limited: Agastyaraju, Aravind: 9783659117312: Amazon.com: Books
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Standardizing or Adapting the Marketing Mix across Culture
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Adaptation of International Marketing Strategy Components, Competitive Advantage, and Firm Performance: A Study of Hong Kong Exporters - Gerald Albaum, David K. Tse, 2001